Another year has come and gone, and with it, a year of promotional opportunity for your business. Like many small business owners, you probably got swept up in the hustle of everyday work, and marketing became a last priority. Don’t make the same mistake in 2020. We’ve come up with five New Years’ resolutions to help you promote your business better this year and every year after, so that your marketing strategy never falls to the wayside again.
1. Re-vamp your print products
Just like clothing, drinkware, or any promotional product, print items go out of style. No one is impressed by a flimsy paper business card anymore. Your employees will thank you for something flashy they can present to potential customers, and there are SO many options to make your company business cards stand out. Check out all of the following business card options and more on our online store:
If you feel like your company cards are up-to-date, check up on some of your other print products. Maybe your company could use new brochures, menus, catalogues, or custom labels. Don’t let your company fall victim to being out-marketed by businesses with fresher print products.
2. Update your team apparel
Photo from Sanmar
Too often, employees are forced to wear itchy, cheap, low-quality uniforms every day. Most jobs, especially labor-intensive ones, require comfort and safety in a work uniform. Update your company apparel to brands and styles that both look good to your customers, and feel good for your employees. Custom quality brands like Carhartt or The North Face are sure to impress outsiders and boost productivity within your company. Reach out to Arcon and we can even mock-up full branded uniform designs for you and your team.
3. Get social
It’s that thing you know you probably should have started a long time ago, but have just had too many other priorities to do so: social media. Many business owners feel intimidated or overwhelmed by the web of platforms and strategies presented to company accounts. Many feel like it is a waste of company time to even bother with. But hundreds of online studies will show that these people are very wrong. Even just a simple Instagram page with a few posts a month can immensely increase your business’ chances of being stumbled upon by potential new customers. In 2020, promote your business better by making your online presence just as much of a priority as your storefront.
4. Reconnect with your customers
Businesses depend on solid relationships between you and your customers. Maintaining these relationships can sometimes mean going out of your way to remind your clients that you care. That could mean sending them a holiday greeting card, sending them a branded gift box, or just taking them out for lunch to review plans and ideas for the new year. Your clients will feel appreciated and very well looked after because of these gestures. Nothing keeps people coming back like free things!
5. Plan an event
This past October, Arcon held a 10 year anniversary showcase event for our clients and vendors. While it took time and resources to plan, this ended up being one of our most successful marketing endeavors yet. The showcase brought new business to not only our company, but to our vendors’ as well. The event exposed so many brands while building plenty of culture and establishing relationships. Start planning, order some branded vinyl banners to hang, and kick your marketing strategy up a notch with a company event.