The holiday season has finally arrived, which means a few things: colder weather, an influx of tourism and travellers, and most importantly, waves and waves of eager shoppers. As a small business owner, you may expect this time of year to be your busiest and most profitable period. You’ve probably taken all of the usual steps to prepare your store; ordered plenty of custom gift and greeting cards, brought in more inventory, drew little snowmen on all your employee name-tags. And yet, none of this matters if you aren’t attracting passersby into your store. We’ve listed our three best tips for marketing your small business storefront this holiday season.
Lights, Lights, and More Lights
Christmas lights are a totally under-utilized tool to reel in holiday shoppers. Not only do they immediately draw gazes by illuminating your store front, but they are also scientifically proven to boost endorphins and physically bring joy to the viewer, according to this article from https://www.today.com/. Not to mention that string lights are crazy cheap (check out these string lights from Home Depot for just $2.48, or if you’re looking for something even jazzier, check out these custom՛branded music-activated string lights from Arcon). At that price, string lights seem like such an easy investment to spice up your storefront and literally bring your customers happiness as they browse your shop.
Appeal to the senses
Just imagine… You’re walking along a downtown street, freezing from head to toe, each breath clouding out in front of you. Suddenly, a door opens to your left, and blasts you with warm air, the smell of holiday baking, and the sound of a Michael Bublé holiday classic. Make your shop feel like a cozy haven for passersby. Turn up the heat, and light scented candles in the shop (even better if they are branded with your store logo). Make your shop sound, feel, and smell too enticing to just walk past.
Be Inviting… Literally
Put a chalkboard outside of your door actively inviting customers into your store. Serve free hot chocolate in branded paper cups and have an employee hand them out to people walking by. Order a stack of custom stickers to leave at the door; every college kid will take one to stick on their laptops. The more foot-traffic you can create in and around your shop, the more others will wonder “What’s the deal with that place?”
Whether they admit it or not, people love to check off their holiday shopping lists in a festive mood. Promote your small business this year by taking advantage of the season and spicing up your storefront with holiday decor and cheer. Who knows, it may just brighten up your work day as well!