A Fresh Market reusable branded tote bag was the star of many viral tweets and posts this week after Republican Attorney Stephen Castor brought all of his notes and trial materials in the bag to the impeachment hearing on Monday. Reporters immediately spotted Castor’s decision to forego a briefcase and decided to share the funny moment on social media. The viral story directly illustrates the amazing value of promotional products.
The tweets went so viral that even celebs like Stephen Colbert hopped in on the action. Soon enough, the tote bag had its own hashtag: #TFMBriefcase. In just a matter of moments, The Fresh Market twitter account went from getting one or two likes on each tweet, to becoming a viral sensation with 29.5K Twitter followers. The Fresh Market quickly took advantage of the spotlight and turned it into a promotional giveaway opportunity:
The Fresh Market even highlights the cost-per-impression value of promotional products in their own tweet.
This story goes to show just how worthwhile including promotional products in your marketing strategy can be. At such low prices, branded tote bags are a great investment for any business. With so much room and flexibility for design and logo placement, your brand can be broadcasted easily and cheaply. The moral of the story? Order promotional products. You never know when one might make an appearance at a US impeachment hearing and thrust your company into the global spotlight.